Mumbai: Crosshairs Communication, the boutique public relations and social media agency has bagged the mandate for Tree of Life, and will now be responsible for crafting and managing the brand’s key messaging across the Indian markets.

Crosshairs Communications will now be piloting Tree of Life’s PR communication, thus securing a clear mandate to disseminate the richness of Tree of Life’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency, said the statement.

“Crosshairs is elated to be working with Tree of Life to pave the way for relevant, compelling PR campaigns tailored to bond with its target audience," stated Crosshairs Communication founder Stuti Jalan Sureka. "We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”

Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, beauty, hospitality, and corporate space.