MUMBAI: Following a multi-agency pitch, Aircel has handed its creative mandate to DDB Mudra Group. The account will be handled out of the agency's North office.

The incumbent agency on the account is McCann Worldgroup.

DDB Mudra Group CEO and managing director Madhukar Kamath said, “This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can’t wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here’s to a great partnership with Aircel.”    

DDB Mudra Group chairman and CCO Sonal Dabral, added “Being chosen by Aircel, one of India's fastest growing telecom brands, as their communication partner, is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand.”

DDB Mudra North president Vandana Das said, “This is a fantastic achievement. We are thrilled to be working on Aircel. My team and I will be focused on solving business problems and producing outstanding creative ideas that deliver great results. The journey has just begun."

“It feels great to be back on Aircel! This is one of our biggest wins and we will leave no stone unturned to ensure some truly memorable work emerges out of it,” concluded DDB Mudra North creative head Sambit Mohanty.