MUMBAI: FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab. 

mid-day dinfomedia ltd. CEO Sandeep Khosla said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”

mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) with its reach across print, radio, OOH, activations, mobile and online.

"I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun,” added FCB Ulka CEO Nitin Karkare.