MUMBAI: Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

Carat won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office. The win comes on the back of Carat’s new business wins, including Zee OTT and Columbia Asia in the recent past.

Franchise India chairman Gaurav Marya says, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish Carat all the best as we embark on an exciting journey together.”

Carat India CEO Rajni Menon adds, “We look forward to working with Franchise India in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers of India.”

FIHL has helped hundreds of investors in selecting the right franchise and, in turn, assisted numerous organisations in international and domestic franchise expansion.

Franchise India aims to spend its majority of investments on digital media. Carat will manage the media planning and buying for all the investments.