MUMBAI: GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops. GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.

As a part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines to generate qualitative and quantitative results from its marketing strategy. Kaapi Machines already services clients such as Facebook, Ikea, Blue Tokai, WeWork, McCafe, ITC Group of Hotels, Marriott and many more.

GenY Medium co-founder and CEO Yashwant Kumar said, “We are looking forward to working with Kaapi Machines as this will help strengthen our presence in the innovations and solutions sector. Our performance-driven approach and focus on leveraging the right set of enabling technologies will certainly deliver the desired business results for Kaapi Machines.”

Kaapi Machines CEO Abhinav Mathur added, “We are excited to on-board GenY Medium as our digital media partner. Their expertise in the digital space and comprehensive strategies to activate all the right amplifiers for our marketing and sales funnel gives us much to look forward to.”