MUMBAI: GenY Medium (GenY) is now the digital partner for Digi-Prex, the Indian health-tech start-up which delivers prescription medicines at consumer’s doorstep.

Digi-Prex provides patients with one-stop online ordering using WhatsApp and also a reminder system for their monthly supply of medication. The ten-month-old start-up currently has its presence in Hyderabad having a customer base of more than ten thousand customers.

GenY Medium is a full-service digital agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

In accordance with the requisites of the mandate, GenY will be focusing on hyper-personalised performance marketing which would help with Digi-Prex’s brand growth. In addition to that, GenY will also leverage digital campaigns in vernacular languages to create large scale awareness about their platform. Digi-Prex has given GenY a full-service mandate which includes digital brand building and performance marketing.

Speaking about the win, GenY Medium co-founder & CEO Yashwant Kumar said, “We are excited to partner with Digi-Prex. We are very confident that by leveraging our expertise and experience in performance marketing we will significantly increase the brand reach as well as customer acquisition.”

Digi-Prex CEO Samarth Sindhi added, “We are looking forward to work with the team GenY. We are hopeful that with their specialization in performance marketing and also domain expertise in healthcare, they will help us grow our customer acquisition and retention efforts exponentially.”