NEW DELHI: Hindustan Liquids Pvt Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, a leading independent public relations & digital agency, with the public relations and digital mandate for iconic French natural carbonated water brand – Perrier. The mandate encompasses devising a creative and engaging communications strategy to strengthen brand awareness in India, by building and reinforcing the brand’s presence in digital and media communication verticals.

Chandni Kohli Dhall who recently joined Hindustan Liquids as the chief marketing officer, will be responsible for all communications, branding & marketing for Perrier in India, said “Perrier is an iconic product in the ever-evolving food and beverage sector and our partnership with Kaizzen will help us to amplify our efforts to create awareness about the company and our offerings in India. As we are targeting the F&B sector in India for the next few years, we were looking at a partner who would understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a long-term and mutually beneficial relationship.”

Kaizzen CEO  Vineet Handa said, “We are very pleased to get this opportunity to manage the media and digital communications mandate for an iconic global brand like Perrier. As Perrier’s communication agency in India, we look forward to applying our strategic expertise to execute innovative, disruptive, and high-impact PR campaigns that will positively impact the Perrier business in India. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. B2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. The account will be lead out of Kaizzen’s Mumbai office.” 

Follow Tellychakkar for the consumer facing news & entertainment