MUMBAI: Infectious has been signed on as the communications partner for Pinnacle Groups new residential project in Sus – Neelanchal.

The agency will be responsible for the branding, positioning and all its marketing and communication requirements. 

The multi-media campaign was launched on 25 September. Infectious co-founder and director Ramanuj Shastry said, “It will be a pleasure working with the Pinnacle Group as they are thorough professionals. The attention to detail and thought given to the Pinnacle Neelanchal project is simply awe-inspiring. We look forward to doing some truly engaging work with them.”

Added Infectious co-founder and director Nisha Singhania,  “Neelanchal is an extremely thought through project. Its features are not just nice to have amenities, but ones that keep people and their needs at the core. The team at Pinnacle Group is dynamic and believe in perfection. It is our pleasure to work on this project and we look forward to doing some great work for them.”

The Pinnacle Group is a Pune based real estate company, which was started in 1996. Since then they have completed more than 25 redevelopment projects and have more than 700 satisfied homeowners. Neelanchal is its latest offering. It is a 16 acre residential project, coming up in Sus.