MUMBAI: Infectious has been signed on as the communications partner for AEGON Religare Life Insurance (ARLI). Infectious will be responsible for all its marketing and communication requirements.

 
ARLI has been the pioneer of online insurance in India by launching an exclusive online term plan, iTerm. Said ARLI chief operating officer Yateesh Srivastava, “We have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively.”

Infectious co-founder and director Ramanuj Shastry said, “Educating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner AEGON Religare in this important journey.”

Infectious co-founder and director Nisha Singhania added, “We are delighted to be given the mandate for AEGON Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them.”