Mumbai: The digital subsidiary of TVS Automobile Solutions Ki Mobility has appointed Madison World’s Madison Media Omega for its media AOR. The account was won in a multi-agency pitch.

"As a part of the association, the agency will handle traditional media and digital media mandate for the client including TV, print and online video media buying and planning," said the statement.  

Ki Mobility is India’s first full-stack online-to-offline digital platform in the automotive aftermarket that would offer quality, standardised and cost-effective service to vehicle owners of two-wheelers, passenger cars and commercial vehicles across the country as well as being an automotive parts and accessories behemoth.

On this association, Ki Mobility Solutions CEO Narasimhan Eswar said, “We are delighted to have Madison on board as our above-the-line media partner. We believe that Madison with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket.”

Talking of this partnership, Madison Media Omega CEO Dinesh Rathod commented, “We are very excited by Ki’s vision and plans to revolutionize the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners."