MUMBAI: After a multi-agency pitch, Leo Burnett India was given the mandate of handling the Adlabs Imagica brand, launched last year.

Apart from that, it will also be handling the duties for an upcoming yet to be named waterpark brand from the same house.

On the win, Leo Burnett India CEO Saurabh Varma said, “As a HumanKind agency, we are always looking for work that excites us, work that helps us connect with people and not just consumers. To be quite frank, we were excited at the prospect of partnering this brand which is so much fun.”

Adlabs Imagica has been focusing on customer care and a one-stop entertainment destination as a core for their communication.  Driven by a whole world of fantastical themes to bring Indian families’ experiences that they have never had before, the park is a place ‘where stories come alive.’

Adlabs Imagica CEO Kapil Bagla was categorical in saying that, “As India’s first entertainment  theme  park, we were  seeking a partner  who would not only be vested  in conventional communication but also help us create and develop an overall category for such a unique brand. We are looking forward to partnering with Leo Burnett to help offer complete wholesome entertainment experience to our guests.”