MUMBAI: Emirates has assigned its west Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi following a multi-agency pitch.

The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the central brand marketing team in Dubai.

L&K Saatchi & Saatchi will carry forward the ‘Hello Tomorrow’ campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

“We are absolutely honoured to be chosen by Emirates who has set such high standards for everything that they do. We look forward to working with the Brand Marketing team in Dubai to develop some great work,” said L&K Saatchi & Saatchi CEO and managing partner Anil S Nair.

Emirates, a global connector of people and places is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014. Along with its world class service, Emirates has set the benchmark for world class campaigns such as “Keep Discovering” and “Hello Tomorrow”.