MUMBAI: Burger King, the popular QSR renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product ‘The Whopper’.

The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market. The QSR space in India is undergoing a dynamic shift and Burger King’s aim is to stay ahead of the race while also being the preferred go-to choice of customers, particularly millennial Indians. It will look at strengthening awareness and building a strong value proposition for the Indian market.

Burger King India CMO Kapil Grover said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion. Lowe Lintas has been one of the leading creative agencies in the country, with a good assortment of brands and a very talented bunch. We look forward to some very interesting work and building Burger King as an iconic brand in the Indian market.”

Lowe Lintas CEO Raj Gupta said: “The new quarter has begun well for us where clients are equally excited to avail our expertise in servicing them. Burger King is a leading QSR name globally and it is no different in India, where it has managed to make a mark in the shortest time possible. We are happy that our ideas have been appreciated by the client and look forward to bringing about a profound change in the way they are consumed and loved by the customers. You can look forward to some interesting work soon.”