Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. 

The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through-the funnel digital strategy, ensuring an effective and efficient digital brand experience. 

 m/SIX India's senior vice president and head Saket Sinha said, “This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA 'Xcellerator', our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods."

Talking about the collaboration, Parag Milk Foods senior VP - strategy, sales & marketing, Akshali Shah said, “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind the evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see m/SIX as a strategic partner that understands our brand and our vision to further meet our marketing goals."

Parag Milk Foods is the one of the leading private dairy FMCG companies with a pan India presence and brands like Gowardhan, Go Cheese, Pride of Cows and Avvatar.