MUMBAI: Lenskart.com, an online retailer of eyewear, has appointed Platinum Media, a part of Madison Media Group as its media agency.

Lenskart.com CEO and founder Peyush Bansal said, “Lenskart has firmly established its brand identity in the mindscape of Indian consumers. As we go along we keep introducing newer conveniences for our patrons such as the home eye check-up programme, try-before-you-buy, virtual studio etc. Through our association with the Madison Media Group, we wish to create a consistent and effective engagement with our new and existing customers and attain new heights of brand loyalty and salience.”

Platinum Media  CEO Basabdatta Chowdhuri said, “We are delighted with our partnership with Lenskart and are confident that we can add strategic value to this online brand and make it a household name across the country.”

The Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame and Cordlife.