MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal.
Sources close to the development confirmed to Indiantelevision.com that the estimated worth of the Snapdeal media business was in the range of Rs 400 - 500 crore.
With the rise of the e-commerce industry in India over the last couple of years, the value of Snapdeal’s media AOR has also witnessed a gargantuan leap. The account, which was with OMD since 2012, was pegged in the region of Rs 25 crore then.
The source also added that including the incumbent agency OMD; other agencies that were a part of the pitch were GroupM, Lintas and Madison.
Madison’s Delhi office will handle the account with effect from 1 July, 2015. However, work is likely to start immediately.
Indian online marketplace Snapdeal offers about 11 million products across categories from over 150,000 sellers, shipping to 5000 plus towns and cities in India.
Snapdeal.com SVP marketing Srinivas Murthy said, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights.”
Madison World chairman & managing director Sam Balsara added, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH.”
While the digital media mandate is being handled by Mindshare, Leo Burnett India is the creative agency for Snapdeal.
Madison Media Group has been on an account-winning spree in 2015, having won a host of new businesses including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, Bandhan Bank, amongst others.
