Mumbai: Antacid brand, Gas-o-Fast from Mankind Pharma’s stable has brought on board Mumbai-based brand and communication consultancy, Tilt Brand Solutions as its strategic & creative Agency on Record (AOR).     

Gas-o-Fast has seen a 100 per cent growth in varied markets, the company stated, with the average sale of Gas-O-Fast sachets approximately over 1 crore every month. And with more and more consumers showing their inclination towards ayurvedic remedies against acidity, gas, and indigestion, the brand is very optimistic about its future.

“We as a brand are entering into a very critical phase of our growth," said Mankind Pharma, general manager - sales & marketing Joy Chatterjee. "With our new product innovations lined up in the coming future, we now need a breakthrough differentiation at a brand level which will allow us an unfair advantage in the consumers’ mind. This will be critical for our growth plans in the coming future and we are convinced that Tilt Brand Solutions would be the perfect partner for us going forward. Their planning process is sharp and contemporary, and the body of work put out by them thus far, consistently impressive.”

“This is a very interesting brand and the Mankind team is a very passionate and focussed bunch," said Tilt Brand Solutions co-founder & chief business officer Rajiv Chatterjee. "Their drive, self-belief, and ambition epitomise the very kind of brands we love partnering with. We are convinced in Gas-o Fast’s rightful ambition to grow and lead the category as also in our ability to bring to bear on this journey, our competencies in data-led in sighting, consumer behaviour, cultural understanding, and impactful storytelling."