NEW DELHI: Digital agency Mirum India has bagged the digital mandate of Lotus Herbals. It will be responsible for creating a digital strategy road map for the brand, manage the social media platforms, and execute display and performance-focused paid media campaigns. The account will be serviced from Mirum India’s Delhi office.

With Mirum onboard, Lotus Professional aims to engage with both businesses and customers to create awareness for the brand and drive customers to avail of their services.

Mirum India CEO Sanjay Mehta said, “Lotus Professional is one of the most respected beauty brands in the Indian market. We are looking forward to working with them and enabling the best solutions for new customer acquisition as well as brand engagement. We are confident of delivering solutions that will aid the brand in aligning their marketing budgets, to boost their brand awareness and drive sales."