Mumbai: AMO Electric Mobility has launched its first campaign, conceptualised by global independent agency Ottoedge.

The current EV space is too cluttered with tactical messaging around cost-saving. The agency has conceptualised a song - ‘Karle Raho Se Yaariyan’ to connect with the youth who are determined to change the world.

The campaign was primarily released on the digital platform, and received over two million views on YouTube with unique 1.5 million views. Apart from that, the campaign will be also aired on national television and regional news channels starting this week, said the brand.

“I personally loved the song ‘Puri Hai Tyariyan.. Karle Raho Se Yaariyan.’ It really captures the essence of the AMO brand as it tries to portray the ambition of youth who is confident for any challenge” says Ottoedge managing partner Abhimanyu Sikarwar.

“We are very happy with the results of this campaign. This festival starting Navratri we have grown by 300+ per cent and the momentum is going to be big in coming Dhanteras and Diwali. Our campaign showcases the range of products and with new launches planned next month will further boost the brand,” says AMO Electric MD Sushant Kumar.