MUMBAI: Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith.

Performics. Resultrix MD Mayoori Kango said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

Lenovo India director- marketing Bhaskar Choudhuri said “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile, the setup of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.