MUMBAI: Quasar has won the digital duties for leading television brand Philips of PE Electronics. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media, digital media planning and buying. The account will be handled by the Quasar’s Mumbai office.

PE Electronics CEO Neeraj Sethi said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

“We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned & earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association,” added Quasar head Gaurav Nabh.