MUMBAI: Milestone Media, a division of Milestone Brandcom, has won the OOH media mandate for Reliance Communication.

The agency won the account in a multi-agency pitch which was attended by seven large OOH agencies.  Milestone Media will handle pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength.

Reliance Communications CEO consumer business Gurdeep Singh said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”

Milestone Brandcom group founder & MD Nabendu Bhatacharyya said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the Communications industry with a unparalleled legacy, offer us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to R Com’s growth story."