Mumbai: Creative and Youth Marketing agency Sociowash has retained the mandate for the OnePlus Youth Marketing Program to increase the brand’s share of voice among the youth. 

The agency’s youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the student community and associate closely with them.

The mandate consists of result-oriented planning, strategising and execution of Oneplus’s campus ambassador program by the agency. In addition, the agency is responsible for adding value to the brand and students’ learning experience by designing a better growth-driven strategy for the brand.

Sociowash will manage all activities associated with the campus ambassador program including selection to the recruitment of student ambassadors from top universities based on ambition displayed, personal values, creativity, understanding of technology, passion for marketing, outgoing personality, and leadership qualities, said the statement.

The agency will formulate strategies to drive the growth of the OP SAP community through talent unboxing events, clubhouse sessions, IG takeovers, it added.

Commenting on the program, Sociowash's co-founder, Raghav Bagai said, “OnePlus’s Campus Ambassador Program is an excellent opportunity for young talent to hone their skills. With a huge number of OnePlus technology enthusiasts in universities, we are proud to partner with the brand and enhance its share of voice among the student community. We look forward to creating strategies that benefit the brand and create space for the community members to thrive in order to generate results for the brand.”