MUMBAI: After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency has bagged the integrated digital mandate for Pure Nutrition. As part of the mandate, Tonic Worldwide will manage the social media, paid media, website development, and SEO for Pure Nutrition.

A global nutraceutical brand, Pure Nutrition unearths and innovates products from the ancient knowledge of natural medicine and healing. The brand’s purpose has been to make health and wellness accessible to all across the globe and prioritize prevention over cure.

Talking about the association, Tonic Worldwide co-founder & CEO Chetan Asher said, “Pure Nutrition wants to create a strong impact in the domain of health and nutrition and we are delighted to partner with a brand which focuses on this realm in times like these. With our strategic and creative strengths, we look forward to building the brand on digital platforms.”

Highlighting the importance of online presence for businesses and brands, Pure Nutrition CEO and director Sushil Khaitan said, “Encouraging conversations with our consumers in the digital space, keeping them engaged and creating a strong relationship with them digitally will be the primary goals of this partnership. We look forward to everything that the digital space has to offer and hence work towards our consumers more effectively."