MUMBAI: In a recent announcement, WATConsult, after a multi-agency pitch, has bagged the digital marketing mandate for Racold, a water heating solutions provider.

WATConsult (a part of Dentsu Aegis Network) is known for offering solutions and experience in digital space. WATConsult will manage creative, internet and social platforms including website, search optimization, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office.

Ariston Thermo India GM marketing Anil Bhamre said, “We plan to focus on “engagement” levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great first half with our TVC video views touching 10 mn views online and now we would like to enhance the consumer experience and brand engagement to a next level."

WATConsult founder and CEO Rajiv Dingra added, "Our team has planned innovative campaigns on digital to build upon its brand promise and deliver on key brand goals."