Mumbai: Zenith, the ROI agency under Publicis Groupe has bagged the media mandate for car sharing platform Zoomcar, following a multi-agency pitch.

With its deep-seated media planning and buying, Zenith aims to strengthen and elevate Zoomcar’s marketing efforts in India, it said in a statement.

As a part of the mandate, Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation. "The scope of work will be ROI driven with data analytics as its core. Through this association, Zenith expects to help expand Zoomcar as a brand to a larger audience and build a strong media presence in the market," said the agency.

“In a progressing market, we aim to give the best data analytics experience to our clients. Our ROI led strategic media approach will aid the company's growth in India,” stated Zenith India CEO Jai Lala.

“We are happy to partner with Zenith to help bolster our marketing strategies in India," commented Zoomcar India CEO Nirmal NR. "We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth.”