Mumbai: On day three of Cannes Lions 2003, India bagged 10 metals. With this, the country’s metal tally has gone up to 16.

The Indian agencies that shone on the third day of the international festival of creativity were Leo Burnett, Talented, Dentsu Creative, EssenceMediacom, and Mindshare.

Leo Burnett led the pack with three silvers and a bronze; followed by Talented, which secured one silver, and two bronze Lions. Dentsu Creative, EssenceMediacom, and Mindshare won a bronze each.

However, the question remains – where is the gold? Day three has been done and dusted with, and none of the Indian agencies were able to bag a Grand Prix or gold at the fest. Infact they won the same number of metals on the third day of the fest last year too – but it comprised a Grand Prix and two gold Lions too.

The 10 metals on day three this year were secured in four categories - Creative Data Lions, Media Lions, Social and Influencer Lions, and PR Lions.

The wins include:

Creative Data Lions -

·         Leo Burnett (Silver) - Lay’s Smart Farm - Lay’s

Media Lions -

·         Talented Agency (Silver) - QR Travel on clear trip - Clear trip

·         Dentsu creative (Bronze) - Suraksha Teeka - Mortein

·         Essence Mediacomm/ Leo Burnett India (Bronze) - The Missing Chapter - Whisper

·         Mindshare India (Bronze) - Thumbstopping beauty biases - Dove

Social and Influencer Lions -

·         Leo Burnett, Mumbai (Silver) - Bringback2011 - Oreo India

·         Talented (Bronze) - Why is this a Swiggy ad - Swiggy

PR Lions -

·         Leo Burnett, Mumbai (Silver) - Bringback2011 - Oreo India

·         Talented/Havas Media (Bronze) - Why is this a Swiggy ad - Swiggy

·         Leo Burnett (Bronze) - Airtel 175 Replayed - Airtel