MUMBAI: When you win a premium  media planning and buying account such as Amazon, you put  your best foot behind it don’t you? 

That’s what ad agency WPP’s has done by setting up OpenDoor,  WPP's dedicated global client practice for Amazon, providing custom-built teams around a client's specific needs and challenges and easy access to the right capabilities. 

WPP has chosen WaveMaker’s chief growth officer Deepa Jatkar to head OpenDoor in India. 

A hardcore media and tech person, Deepa has had well-rounded 20 years of agency experience. She began her career working at McCann (May 2000-May 2002, media planner); Mindshare (June 2002 to Sep 20024, media planning manager); Omnicom group (Dec 2004 to Nov 2006, media planning manager -Associate director); MediaCom (Apr 2008 -June 2016 -Biz grp head, biz dir, sr biz dir, gen manager); Meta (Jul2016-Aug 2022, manager global biz group -agency vertical) and Wavemaker (Apr 2023-Jan 2025, chief growth officer. She's got great academic credentials as well - a BA in psychology, a PGDM, and a masters in communication studies.

Deepa will be putting a crack team in place to service Amazon. No surprises there, Amazon’s guesstimated to bill  around $20 billion globally; WPP is  handling  APAC and EMEA; Omnicom,  the Americas.

“Here’s to building winning teams and driving meaningful impact.,” said Deepa on linkedin. “With over 20 years of experience leading business strategy, my career has been driven by a focus on delivering meaningful, scalable, and sustainable impact through winning media strategies. Looking forward to continue the streak at OpenDoor.”