MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company will craft a social media strategy to strengthen brand recall and build a strong social media community.

Villain is a men’s fashion and lifestyle brand that celebrates the antagonist’s story through products that are trend-making, masculine and strong. The brand is founded by ex-bad boys Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. It is perfect for all men who believe in styling and keeping the vibe of their style alive, the brand said. 

Gozoop CEO  & co-founder Ahmed Aftab Naqvi said, "It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo - from its early stages into a category leader. We are honoured and humbled to be chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand"

Villain Lifestyle co-founder & director Ashutosh Valani said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”