Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage.

She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of creative talent, with a focus on diversity and inclusion, said the agency on Friday.

Sobhani will also continue to hold the post of a chief creative officer at Leo Burnett London, a position she has held for the last five years, even as she takes over global responsibilities. With this promotion, Sobhani will replace Liz Taylor, who will exit the agency two years after joining FCB. She will continue to be based in London and will oversee creative leadership at the London agency in addition to her global role.

During her time with Leo Burnett, Sobanhi has overseen work including several highly-praised campaigns for McDonald's. Before Leo Burnett, she worked at Mother and before that spent ten years in the TV industry, including setting up the first in-house agency at broadcaster ITV.

Leo Burnett USA, CEO Andrew Swinand said in a statement: “Chaka puts the ‘human’ in HumanKind. You can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry. Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. She’s a cultural titan in every sense and a Burnetter through and through.”

Sobhani said, “I’m truly honored to take on this mantle, working closely with all our global CCOs and ECDs to push for even greater creative excellence at Leo Burnett around the world and bringing in the next generation of talent from different backgrounds."