MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions."

“We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.