MUMBAI: Medulla Communications, a specialist healthcare advertising agency, leads the Indian medal tally at The Rx Club Show– one of the most prestigious international awards for creativity in healthcare advertising.

The agency bagged a gold and a silver, of the 8 golds and 14 silvers awarded at this 2014 edition of the Awards. In fact, Indian agencies have come of age in global healthcare advertising, with a total gold and silver tally of five out of the 22 awarded this year.

The gold was won on work done for Janssen Pharmaceuticals’ brand Stugeron, used in vertigo treatment, while the silver was won on a campaign developed for Johnson & Johnson’s brand, Nicorette.

The other big winners at The Rx Club Show 2014 from across the world have been Ogilvy CommonHealth, Publicis, FCB Health, Havas, and Digitas Health among others.

Founded in 1986, The Rx Club Show has grown to become an international icon in the healthcare industry. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Like every year, this year’s judges panel too included the leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.

Medulla founder-director Praful Akali, an alumnus of The Indian Institute of Management said, “What’s exciting is that we’ve won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”