MUMBAI: Publicis WW has acquired a minority stake in Asia’s fastest growing digital network, Arcade.

Publicis Worldwide CEO Arthur Sadoun said, "Asia is a strategic priority for us. The Arcade team’s core values of creative excellence, entrepreneurship and digital innovation are a perfect match for Publicis Worldwide, as we strive to be the preferred partner of our clients in their digital transformation."

Arcade CEO and founding partner Nick Marrett said, "The worlds of marketing, entertainment and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands find new ways to thrive in this new and challenging environment. We are thrilled to be joining forces with Publicis as we accelerate our development across the region into key markets like China, Africa and India for the benefit of our clients, and strengthen our Asian credentials. The chemistry and alignment with Publicis was incredibly strong right from the outset."

Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade currently employs more than 100 professionals across the region. Some of its key clients include Clear, Close Up, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

Publicis WW CEO APAC Loris Nold added, "Arcade has built a unique model that allows them to create global and incredibly innovative work out of Asia. Our key clients have made Asia a global hub for some of their brands and we are increasingly working with Asian brands that have global ambitions. To partner Arcade's founders, Nick, Gary, Mark and Matt, across the region is fantastic news for us."