Mumbai: Rocket Learning, an edtech non-profit committed to universalising early childhood education in India for low income household children, joined the 70th Cannes Lions International Festival of Creativity as one of the three Young Lions competition’s official briefing partners. 80+ participant countries are helping Rocket Learning crack creative solutions to address quality early childhood education needs of 150 MM children.

Rocket Learning co-founder Azeez Gupta during the briefings spoke of how wicked problems need innovative solutions which work at scale and can be relevant globally. And expressed his confidence in the creative opportunity Cannes will provide Rocket Learning in alleviating learning poverty in India, during our lifetime.

Rocket Learning co-founder Siddhant Sachdeva added about Rocket Learning’s use of media to change behaviour of low income demographics at the last mile. He provided insights into the re-imagining of marketing to meet the needs of communities constrained by resources and data bandwidths, and how platforms like WhatsApp were true game changers in enabling adoption of teaching-learning as a habit in the parent-child relationship. He also highlighted from his endeavour of decoding low income households’ aspirations and attitudes, of what building and evolving behaviour change messaging for them looked like.

Rocket Learning has been at the forefront of designing human centric media campaigns that are evidence-led, and rooted in contextual and pedagogical understanding of the development needs of children under the age of. And their first educators - parents.

As a World Economic Forum’s Uplink innovator and representative at Cannes, Rocket Learning is privileged to have had the opportunity to draw attention to India’s commitment of equal foundation early for all its children, and civil society’s role in facilitating this irreversible change.