Mumbai:  Troo Good, India’s largest millet snack company, has called out to advertising agencies for a creative and digital pitch to help establish the brand in the burgeoning FMCG space in India.

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki. The brand has four manufacturing facilities across multiple states and caters to a diverse set of consumers. Troo Good has seven millet-based offerings in its catalogue of products.

Troo Good has so far raised around Rs 70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office. With a marketing budget of ₹10 crores earmarked for FY 23-24, the brand is looking for a full-service agency to fast-track Troo Good’s vision of establishing a Pan-India presence.