MUMBAI: Zyler.ai, has officially launched its innovative marketing analytics platform, designed to help businesses navigate the impending cookie-less digital landscape. With Google set to phase out third-party cookies by early 2025, Zyler.ai provides a cutting-edge alternative, enabling marketers to gain insights without relying on increasingly restricted tracking technologies.
Marketers currently juggle multiple analytics platforms, spending over six hours per week managing complex dashboards. Zyler.ai streamlines this process, consolidating various data sources into a single, intuitive interface powered by AI-driven analysis.
Zyler.ai growth lead & co-founder, Suryansh Jaiswal stated, “With 63 per cent of marketers lacking a clear strategy for a cookie-less future, businesses need solutions that are both simple and effective, without relying on intrusive tracking. Our platform reduces analytics effort and costs by up to 98 per cent, making advanced insights accessible to all, regardless of technical expertise.”
Zyler.ai offers a suite of powerful features to simplify marketing analytics. Its one-click AI analysis enables users to generate insights instantly from multiple data sources without complex configuration. The unified dashboard integrates data from Google Analytics, Meta Ads, LinkedIn, and other platforms, consolidating key metrics into a single, user-friendly interface. First-party data optimisation helps businesses maximise their owned data sources as third-party cookies are phased out, ensuring seamless continuity in analytics. Contextual Analysis shifts the focus from user-specific tracking to performance themes and topics, aligning with evolving privacy standards. Additionally, the platform’s self-serve integration allows users to connect data sources within minutes without requiring technical expertise.
Since its soft launch, Zyler.ai has seen rapid global adoption, attracting users from dozens of countries across six continents without major marketing expenditure. The platform’s debut on Product Hunt ranked in the top 10, highlighting strong interest from the digital marketing and analytics community.
Operating on a freemium model, Zyler.ai offers full-featured access at 79 pounds per seat, significantly undercutting enterprise alternatives that start at over 800 pounds per month.
As businesses brace for Google’s 2025 cookie deprecation, the need for alternative analytics solutions has never been greater. Zyler.ai addresses this challenge by focusing on actionable insights rather than data tracking.
