MUMBAI: 93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019). This is the seventh consecutive year of the radio channel’s association with the Hyderabad team.

Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad through its digital assests. Also, this year the fans can lend their ears and be a part of an entertaining campaign around cricket called ‘Kaan Cricket’. It will test the listeners’ cricket knowledge and will give them a chance to win exciting prizes by the end of each week.

Commenting on RED FM’s association with SunRisers Hyderabad, RED FM COO Nisha Narayanan said, “We are really excited to be extending our association with Sunrisers Hyderabad for 7th year in a row. Over the years, both the brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.”

Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have RED FM as our principal sponsor for seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”