MUMBAI: The marketing industry is undergoing a major transformation, driven by rapid technological advancements. Recognising this evolution, ad:tech New Delhi introduced the inaugural ad:tech Honours, an awards initiative celebrating innovation and excellence in marketing technology.

The prestigious event, held on 6 March at Yashobhoomi, New Delhi, in partnership with the International Advertising Association (IAA) India Chapter, brought together key industry figures to honour those shaping the future of tech-driven marketing.

For over 14 years, ad:tech New Delhi has been a key forum for digital transformation discussions. With the launch of ad:tech Honours, it now acknowledges pioneers revolutionising brand engagement, customer experience, and business growth through cutting-edge technology. This collaboration with the IAA India Chapter adds further credibility, ensuring the awards set an industry benchmark for recognising technological excellence in marketing.

Ad:tech India country managing director Jaswant Singh, “Technology is no longer just a tool it is the driving force behind modern marketing. These awards recognise the visionaries shaping the future of our industry,” he stated, expressing hope that the ad:tech Honours would inspire further innovation and higher industry standards in the years ahead.

The Salt Inc. CEO & founder and IAA Mancom Member, Neena Dasgupta, “We have always celebrated campaigns, creativity, and talent, but now it’s time to honour the platforms and technologies that make it all possible.”

IAA India Chapter president Abhishek Karnani, “We are proud to partner with ad:tech for these awards, recognising innovation in advertising and marketing. Congratulations to the winners, and heartfelt thanks to our supporters, jury, and the dedicated ad:tech team.”