MUMBAI: Adda52.com, one of India’s leading poker sites, launches its first-ever integrated brand campaign with brand ambassador Chris Gayle. The film showcases the uniqueness of the game and highlights a key message that poker is a mind game that enhances one’s mental skills; after all intelligence is the true measure of wealth for an individual. The campaign goes live on TV, OTT, digital marketing influencers, and OOH.

Sharing his thoughts behind this campaign, Adda52.com CEO and co-founder Mohit Agarwal said, “The user base playing poker in India is growing bigger with every passing day. While serious players have always liked the game for its intricacies, our aim is to make it appealing even to non-poker players. Poker is after all a skill game which helps in sharpening the mind, thus, benefiting all kind of users and that’s what we are emphasizing on in the campaign - #BanaoDimaagKoAmeer. This is the awareness we want to create among the intended audience.”

The world-renowned cricketer and brand ambassador of Adda52.com, Chris Gayle is very excited to be a part of something so motivating and said, “There are very few organisations that work beyond the lines of making profit. Adda52.com is one such poker giant that is helping build awareness around the game and highlighting its true benefits. It is great to be a part of this fascinating journey brought about by the Adda52 team.”

TBWA India, one of the country’s leading creative agencies has worked in collaboration with Adda52.com to conceptualise and build this campaign.

Sharing his views on the campaign, TBWA national planning director Antony Rajkumar said, “To bring scale to a game like poker, we had to address and solve for the fact that poker is a lot more than the limiting perception people carry. It is a game that calls for skill, agility, perseverance and control. It is right up there among the sports that prepares one for life’s real challenges. This is the narrative we went to work with.”