MUMBAI: Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival.
Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve this during the upcoming festive season, Amazon.in will offer unique programs that will help customers shop without hesitation. These include, Amazon Pay EMI, no-cost EMI, EMI on credit and debit Cards, instant bank discounts and many more.
Each TVC captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting solutions. The campaign also highlights availability of these offers across key categories like smartphones, fashion, large appliances and home and kitchen products.

Conceptualised by Ogilvy, this year’s festive campaign is all about quelling budget woes and making festive shopping possible for everyone by fulfilling everyone’s shopping lists.
Amazon India director for mass and brand marketing Ravi Desai says, “It is that time of the year again when the country looks forward to its biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t allow them to fulfil all their desires. More often, it is the person who spends for everyone else, who ends up sacrificing his/her own happiness. Inspired from these insights, we launched the campaign ‘Ab India Ki Kushiyon Ke beech Budget nahin ayeega’, positioning Amazon.in as the one-stop-shop that makes shopping more affordable, accessible and within the reach of every family’s festive budget.
Ogilvy South chief creative officer Azazul Haque adds, “One of India’s biggest sales has to have one of the loudest bangs. And to create the big bang, we thought of creating the Amazon Indian Festival Band. The idea emerged from the brief, which was to develop a campaign on the festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals.”