Mumbai: Amocare, the natural wellness company, has announced the launch of two new products designed to support men's well-being and cultivate a happy, healthy lifestyle – all within the framework of their ‘#MyHappyPlace’ campaign: the Phoenix chewable tablets for men and the Tender Touch refreshing intimate deo serum for men. The product range is an extension of Amocare’s scientifically formulated product arsenal, to address lifestyle-related intimacy concerns.
Amocare's ‘#MyHappyPlace’ campaign aims to celebrate intimacy, break down stigmas surrounding couples’ well-being, and foster open communication between couples. The campaign intends to educate consumers about the hindrances caused by lifestyle stressors. With natural products that empower couples to take charge of their well-being, the new launch of the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum directly reinforces Amocare’s commitment to transparency, quality, and innovation in the natural wellness sector.
Commenting on the launch, co-founder and director Prabhat Maheshwari said, “As we extend our range of solutions, we recognise the immense potential of the Indian wellness market on an expansion trajectory. With Amocare’s ‘#MyHappyPlace’ campaign centred on eradicating cultural stigmas, and stigmas, and overall well-being resonates with discerning consumers. For them, we are committed to differentiating our new launches from existing solutions by prioritizing natural ingredients backed by robust clinical and customer data. These developments by Amocare are an endeavour to proliferate holistic approach to natural wellness among couples.”
Phoenix Chewable Tablets, in lemon flavour, are formulated with a blend of natural and safe ingredients, including L-Arginine for enhanced blood flow, Astaxanthin, a potent antioxidant, and Pinorox R for improved blood flow and erectile function. Available in convenient and discreet 30 and 60 chewable tablet variants, this product is vegetarian, gelatin-free, gluten-free, nut-free, cruelty-free, trans-fat-free, and contains no artificial colours.
The Tender Touch refreshing intimate deo serum for men is an industry-first natural wellness solution, in India. The product offers sweat and odour prevention in a non-sticky formula, with up to eight hours of freshness. Engineered to be free of silicone, phthalate, mineral and paraben, the Tender Touch refreshing intimate deo serum features a pleasing fragrance. It absorbs moisture, soothes skin, provides antibacterial protection, and boosts confidence, fitting seamlessly into daily grooming routines.
Both the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum have been formulated after undergoing rigorous testing processes, to ensure their safety and efficacy. The products are available to purchase on Amocare’s website, and e-commerce channels of Amazon, Flipkart, TATA1mg and other leading platforms.
