MUMBAI: Audible Suno, which has been on a steady rise to popularity in the audio content space launched a power-packed social media campaign for International Women’s Day. #BossWomenOfSuno highlights some of the most powerful, and outspoken women who lend their voices to the platform, including Neena Gupta, Tahira Kashyap, Kaneez Surkha, and Mouni Roy. 

Audible Suno has multiple compelling shows that focus on empowering the voices of women. The themes tackled on shows like My Ex-Breast, Ae Dil Hai Complicated, Tridevi, She Says She’s Fine and Matrimonial Anonymous bring alive strong female voices and opinions. These shows highlight situations and circumstances where women are subjected to misogyny, insensitive judgments, and patriarchy. While talking about these very real issues, they also connect with women on how we can all overcome these stereotypes and challenges by speaking up.

Link: https://www.facebook.com/AudibleSuno/videos/625211721598004/

Helmed by Blink Digital, the campaign brings to the surface the various issues women face, from comments about marriage, weight, and sexuality to “indecent dressing”, and thrash these stereotypes in a candid and relatable way. Taking powerful audios of female talent from relevant Audible Suno shows, they respond to situations that depict patriarchy, sexism, and misogyny of everyday life in a way that we all wish we could. For example, one of the posts depicts a girl sitting in an auto where the auto driver keeps adjusting the mirror. Playing a clip from Tridevi, there is a retort about why the auto driver should feel the need to harass her like this. The campaign is being run across Facebook, Twitter, and Instagram.