Mumbai: Bajaj Allianz Life, a private life insurance company, proudly unveils Plankathon 2024, the fourth edition of its unique fitness initiative. This edition themed #PlankForAces, is exceptional as it seeks to express gratitude towards the Indian Space Research Organisation (ISRO) – the true aces who propelled India to the moon and, more recently, achieved success with the Solar Mission, Aditya L1. The initiative is impeccably timed to coincide with the celebration of India's 75 Republic Day and will culminate in an on-ground event in Bangalore’s Sri Kanteerava Outdoor Stadium on 11 February 2024.

Through the countdown to the on-ground event, this unique challenge encourages individuals to share their planking videos with the #PlankForAces, creating a collective gesture of gratitude for ISRO's stellar contributions to space exploration.

Bajaj Allianz Life chief marketing officer Chandramohan Mehra said, "A highly engaging fitness drive at the core, the plank initiative in its fourth edition, continues to be anchored on platforms that strike a chord with a larger cohort. The new edition of the Plank campaign celebrates ISRO’s accomplishments, aligning with India’s unmatched rise in tech, economic and geopolitical power. We are confident that #PlankForAces will generate massive participation as it has always done".

The Bajaj Allianz Life Plankathon has gone beyond individual health and fitness benefits to contribute to larger societal causes since 2018. The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The third edition of #PlankToThank aimed to express gratitude towards the Indian Armed Forces, mark India’s 75 Independence Day in style and provide a livelihood for retired jawans.

#PlankForACES 2024 and commit to champion the cause of fitness, and salute the real ACES of ISRO.