MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected new format.

Finance, despite its seriousness, is thought to be boring and dry. Its complex nature and lack of adequate information have kept people aloof. Today, paperwork is giving way to digital even as seamlessness and convenience are the new buzz words.

BankBazaar is offering a paperless e-KYC platform for instant loan approval. With digital documentation, sanction time can be as low as one business day. The new digital campaign elaborates how these changes can make the life of the customer simpler and give them faster results.

BankBazaar brand marketing head Prince Thomas says, “BankBazaar has always tried to bring about a change in the way people think about finance. This time, BankBazaar attempts to break the norm of finance as a boring topic and talk about all the benefits of paperless finance through an exciting music video. Today, as the world moves on from long, tedious, paper-based processes to instant and paperless processes, it is essential that customers understand what this means and how to leverage it best. We are trying to do this in a way that makes imparting this information as well as receiving it fun.”