MUMBAI: With the commencement of the holy month of Ramadan, Bata, India’s leading footwear brand, weighs in on the festivities with their latest campaign #LetsWalkTogether. The campaign portrays the feeling of brotherhood and camaraderie amongst friends and colleagues, in a fun spirit.

With #LetsWalkTogether initiative, Bata has created a digital film that will bring a smile across every viewer’s face owing to the simplicity with which it is delivered. The film is set in an office establishment wherein peers are avoiding food and beverages in front of a colleague, building intrigue for the viewers. It follows into them revealing that they did so in support of their friend who was observing Ramadan. It opens the door for change and leaves an everlasting window of hope and unity. The film portrays the emotional bond between peers in a jovial yet heartwarming manner.

Bata India has been surprising the consumers with their fashion forward collections and comfortable styling and #LetsWalkTogether is a campaign initiative in sync with the brand’s overarching positioning of ‘Come and Be Surprised’.

Talking about the campaign, Anand Narang, VP Marketing, Bata India Ltd said, “Having being part of the Indian society for over 85 years, Bata not only has deep understanding of the diverse Indian consumers & their cultures but also enjoys trust, confidence and love of consumers. The Eid campaign reflects the emotional cord that people create with their peers which often gets overlooked in the daily chores. With this film, Bata intends to revive this sentiment. Today, consumers prefer brands that have the courage to voice their opinion and Bata has been progressively vocal with its recent Election and Eid campaigns. We hope that the film resonates with the audience and rings a note.”

Sagar Mahabaleshwarkar, CCO, Contract, India comments, “India is a melting pot of cultures and religions, and for over 85 years, Bata has been a part of it – in a way it has always walked with India and its diversity. That’s the message the film delivers on the occasion of Eid – The joy of festivities is in walking together. The film showcases a story where office colleagues, despite being of different faiths, become part of the festivity in their own way.”

#LetsWalkTogether initiative has been seamlessly integrated through Retail, Digital and Social media platforms to bring people together and build on the affection this festive season. Their quest for diversity does not end here but also reflects in their new diverse collections with unlimited choices.