Mumbai: Blissclub, a homegrown activewear brand for women, is thrilled to announce the launch of its groundbreaking brand campaign, introducing the 100-Day Buy and Try Policy. This initiative aims to redefine customer experience by offering a risk-free opportunity to try its activewear products for an extended period of time.

Research indicates that women find even the most expensive activewear starts to fade, lose shape and wear out after vigorous activity and multiple washes. To counter this problem, Blissclub has spent years engineering super technical activewear products that are insanely durable and look, feel & fit the same year after year. The newly introduced 100-Day Buy and Try Policy allows customers to purchase best-selling Blissclub products and try them for a full 100 days, without the pressure of commitment.

Blissclub's 100-Day Buy and Try Policy is simple and hassle-free. If, within 100 days of purchase, a customer is not fully satisfied with their product, they can return it for a full refund. “We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand,” said Blissclub founder & CEO Minu Margeret.

The campaign that went live on 22 June consists of a film showcasing the journey of a woman who’s constantly tempted to shop via sales, but is unable to because her Blissclub leggings look as good as new despite her best efforts to ruin them. On social media, the brand took to showing all the damages the policy does not cover, via hilarious films that show Blissclub products being microwaved, shredded and more.