Mumbai: Ceat Tyres has launched a new integrated marketing campaign featuring Bollywood actor Aamir Khan that aims to propagate road safety through a resounding message. The campaign, which has kicked off during the second leg of the IPL 2021, promotes Ceat's SecuraDrive range of tyres.

The campaign comprises three advertisements with the actor playing different avatars in each version. The storyline of the first ad humorously talks about an idealistic world, where roads are truly meant to be for traffic and everyone follows traffic rules. However, in reality, our roads are full of startling surprises, and hence one needs the safety of tyres that offer superior braking and secure stability.

Ceat Tyres Ltd chief marketing officer Amit Tolani said that Aamir has been a great brand ambassador as the actor embodies Ceat's honesty, enthusiasm, perfection and innovation. “The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort- the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres," he further said.