MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign -- ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries.

It has a series of segments within its popular show Money Money Money hosted by Surabhi Upadhyay to educate women about the need to take control of theirs and their family’s finances.

The campaign series discusses the need for health insurance and encourages other women to participate in making crucial financial decisions, instead of leaving it all on the man of the house.

The first episode featured Bollywood actress Vidya Balan, who spoke about the striking a perfect balance between juggling her career and family. She believes that there is a lack of awareness on health insurance and it is important to go the extra mile to secure your family’s health because medical emergencies are not limited to physical and emotional setbacks, but also financial.

The series also features BabyChakra.com founder and chief executive officer Naiyya Saggi, Pink Rickshaw co-founder Radhika Kumari, The Label Life founder Preeta Sukhtankar, Pinkathon co-founder Reema Sanghavi, Le15 Patisserie founder and CEO Pooja Dhingra and Anand Rathi, Insurance Brokers Pvt Ltd director and principal officer Supriya Rathi.

CNBC-TV18’s deputy editor Surabhi Upadhyay shares, “Motivating women to take charge of their financial wellbeing is the need of the hour and health insurance is the critical first step in that journey. Getting successful women from diverse professional spheres to share their stories was a great way to start a conversation around health insurance, and urge women to take charge of their financial destiny.”

CNBCTV18.com business head Ranjita Sehgal says, “CNBCTV18.com and Aditya Birla Health Insurance built a great narrative with all our successful women guests, drawing from their personal lives and experiences. This will help the partnering brand to connect and reiterate the powerful message that women could be the ideal financial decision-makers to our audiences across all CNBC-TV18 platforms.”

Aditya Birla Health Insurance chief executive officer Mayank Bathwal says, “Through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance urges women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The series is a step towards spreading that awareness among women, helping them understands their protection needs and thereby choosing the right health insurance solution.”