Mumbai: With the celebration of the festive season on a high and the sounds of Diwali already begun to ring into our lives, coto, a social community platform exclusively for women, launches ‘Noise-Free Diwali – Kill the Inner Noise’ campaign. Emphasising the importance of mental health and inner peace, this initiative aims to empower women to quiet the mental clutter and anxiety that are often heightened during this season. Thus, making space for genuine joy and meaningful connections with family and friends.

The campaign’s digital showcase includes captivating videos and stories, featuring relatable insights while highlighting the importance of seeking expert advice on managing family dynamics, finding balance, and prioritizing mental health during Diwali. Encouraging women to share their own experiences with festive stress and join the movement of a noise-free, mentally healthy Diwali, live webinars featuring mental health and relationship experts such as Dr. Mona Gujral & Pragya Arora will be hosted alongside interactive and engaging polls.

On the campaign launch, coto founder & CEO Tarun Katial said, "The festive season is known to bring joy and light in everyone's homes and lives,  but it often puts additional pressure on individuals especially women to meet familial and social expectations, sometimes at the expense of their mental well-being. This campaign reflects coto’s commitment towards addressing such pressures that women experience by offering access to expert guidance to prioritize their inner peace and celebrate the spirit of Diwali in its true sense.”

Through the campaign, coto underscores its mission to offer a safe space and reliable support for women, ensuring they don't have to go through the pressures of familial and social expectations alone. Thus, urging women to choose peace over noise, both externally and internally, and embrace the festivities while prioritizing mental clarity and emotional balance.