Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor

Commenting on this, Zydus Wellness MD Elkana Ezekiel said, “Festivals should always be a reason to celebrate, not worry about how many sweets you are eating. It is this insight on which we feel Sugar Free Natura plays a big role. It provides a healthier alternative during festivals without compromising on celebrating with your family. Sugar Free Natura, a zero calorie sweetener from the Sugar Free stable has been the No.1 in this category for many years.”

The campaign is done by DDBMudraMax, starting with the print ad. The team has also created a microsite – promoted across print and on-ground events along with banner ads across various portals and social media.

DDB MudraMax team will run on-ground promotions across 7 cities in 9 malls.  
Commenting on this, DDB MudraMax associate vice president Alvin D’souza said, “A combination of interesting festive content along with use of new age media worked as a success mantra for the campaign. This integrated campaign helped in reaching out to the consumer not only on ground and on web but also in their own space on their mobile phone. We are delighted to extend our integrated media services to Sugar Free from Zydus Wellness. So this season truely Khushiyan gino, Calories nahi.”

Adding to this, DDB MudraMax president Mandeep Malhotra said, “We are proud to partner with Sugar Free. The idea is really appealing to have sweet without the calories. Loved the joy it spread in the health conscious sweet tooth people.”